Thursday, April 19, 2012

ADVANTANCES OF INTERNET MARKETING

Internet marketing has to increasing  business but until now many  companies in the corporate world were thinking of having a website just as status.

Now when one part of the globe is awake the other part is sleeping and the internet is taking the best advantage of that. The companies in USA, Canada ,UK  or any other europium countries outsource their work to South East Asian Countries and in this way the Call Centers are working for all the day and night 24 hours. The time barrier has broken just because of the internet marketing. During the day time these call centers cater to the local market and at night the overseas market.

 It use to take person hours to reach from one part of the world to another part. Moreover it use to take days for the letters to reach the destination. The Internet has shrunk the globe into a global village where the geographical barriers have just melted and disappeared.  There is internet connection the internet marketing is possible. Marketing through email is also possible and it just takes seconds for an email to reach its destination.

 Even marketing from home is now possible. It was thought that for marketing any products or services one needs to office of his own.But now this is not necessary one can make the internet marketing expand your business from home.Online marketing has made things very easy on the other side if you have multiple offices you supervise and monitor their working sitting at home.

One time show room is essential  for show off goods for sale but now this is not necessary.  The products for sale can be displayed on your website and the customer can order them from home itself. The only thing that you as a seller have to do is confirm the financial transaction and deliver the goods at the place specified by the buyer. This saves a lot of expenditure both on the part of seller as well as the buyer. This saves a lot of time because the buyer can order the products any time One cannot keep the shop open for this much time.

In online marketing the expenses for advertisement and product promotion are far cheaper than those expenses with reference to traditional marketing. Thus online marketing can help the business to reduce expenses for product promotion and advertisement and save a lot of money

The internet has reach inside the houses of many people. This is an age where entry into anyone’s house is restrict. You cannot directly enter anyone’s house. The only way you can enter the house is through the internet. Internet marketing has not only open the house doors but also the minds of the people. With the help of internet marketing one can reach specific customer's or specific clients simultaneously in a wide geographical area.


Now the customer can directly order the product from the net. In case of internet marketing the number of middle men is drastically reduced. Thus the business houses can offer the same products or services at a lesser price than that offered in the tradition marketing system. Now the seller has to just take care of the delivery of the product to the customer.

 In this competitive market every single customer is very important for any business house. Customer care services can be best provided through the internet. The quicker the customer care services the more satisfied are the customers. Your care and concern for the customer can be even express through emails. This aspect of internet marketing can enhance your business by many folds.

 The internet marketing can save a lot of money for any business house. Just an example if a business house will like to  for the traditional marketing through mailer first of all the addresses will have to be collect , print and then past on the envelopes, the mailer will have to be prepared , inserted in the envelop and then post with the postage stamps on it.

 This will cost a lot for the company on the other hand in internet market once you have the email addresses you can send email to all of them by just a click. This will save time, money and energy.Without that when the email addresses are of target audience only, the chances of the sale increasing a lot. The return on investment for internet marketing is much higher than that in traditional marketing.

 If the business is already having production and marketing setups and network in different part of the world, the management information system can be streamlined with the help of the internet. The senior level management and the board of directors can come to know what is going on just by clicking the necessary icon on the screen of the computer.


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